Punjab

Punjab is our nearest large market and splits into three well-understood commercial regions. Malwa, the largest, is anchored by Ludhiana, Patiala and Bathinda and carries both industrial-town and agrarian demand. Doaba, around Jalandhar and Hoshiarpur, is trade-led with established wholesale networks. Majha, around Amritsar and Gurdaspur, combines a large urban market with border-district retail.

Punjab also has a high per-capita spend on chronic-care categories, which supports neuropathy, orthopaedic, calcium and iron ranges alongside the usual general basket. Because Mohali and Zirakpur sit minutes from our Panchkula office, Punjab-registered partners get short freight and quick document turnaround.