Ludhiana
Punjab's largest city and its biggest single pharmaceutical retail market.
Ludhiana is Punjab's largest pharmaceutical market and is served by UNOS Biotech for PCD franchise, third party manufacturing and distribution associations.
- Service area: Ludhiana
- State: Punjab
- Country: India
- Head office: Panchkula, Haryana
Ludhiana is the largest city in Punjab and its largest single pharmaceutical consumption market, with a hospital and nursing-home density that supports speciality ranges — orthopaedics, gynaecology, paediatrics and dermatology — not just general range products.
It is also an industrial city with a large migrant workforce, which shows up in demand patterns: analgesics, antibiotics, calcium and iron supplements and paediatric preparations move in volume. Franchise associates here often start with a general basket and add a speciality division within the first year. The city is about 100 km from our Panchkula office.